Jaron Chester
Situations

Raising capital

The right capital, on the right terms, from the right people. Getting any one of the three wrong can cost more than the money is worth.

What matters most

Debt or equity
The right mix depends on cash flow, growth plans and how much control the owners want to keep.
Investor fit
Capital comes with expectations. The best investor is one whose timeframe and involvement match the business.
Terms
Valuation is one term among many. Preferences, controls, covenants and exit rights often matter more.
Readiness
Investors move quickly when the information is ready, and slowly when it isn't.

Where it goes wrong

  • Raising too little, too late, and negotiating from weakness.
  • Approaching too many investors at once without a clear case.
  • Accepting terms that limit the business's options later.

How Jaron helps

  1. Working out how much is needed, of what kind and when

  2. Preparing the business case and the information investors expect

  3. Identifying and introducing suitable investors and lenders

  4. Negotiating structure and terms through to funding

Engagements are by introduction.

How introductions work